LOS ANGELES, Jan. 4, 2013 /PRNewswire/ -- Internet marketing company Cyberset has focused much of its efforts on Google since its inception. That direction has now been bolstered by the January 3 decision by the Federal Trade Commission (FTC) not to pursue antitrust action against the rapidly growing search engine giant, which famously uses the phrase "Don't be Evil" as its internal slogan. Clearly, the FTC's choice has profound consequences for Internet marketing; Google's ranking as the most powerful marketing tool since the invention of mass communications remains intact. The lack of action from the FTC means that Google will be able to continue putting its websites into favorable positions on search results. It also means that it's more incumbent than ever on businesses to ensure that they rank high enough on Google searches that potential customers will be able to find them. Cyberset has always focused a large portion of its Internet marketing services on Google, and the results for clients have been consistently outstanding. Cyberset project manager Mike Pearl is quick to point out the importance of harnessing the immense power of Google. "'Xerox' was once synonymous with photocopying; now 'to Google' is probably the most common verb people use to describe a web search. Google itself is just plain ubiquitous when it comes to searching for something on the Internet, with over 65 percent of searches being conducted through it. That's compared to 15.5 percent for a strong competitor like Yahoo!," Mr. Pearl noted. "A couple of decades ago, people who were looking for the services of a particular sort of business would automatically crack open the yellow pages of the phone book. Businesses would give themselves names starting with an 'A' so they would be at or near the top of its section of the phone book. Now, it's all about decoding Google's algorithms. Obviously, getting your company to the top of the most common web searches for your product or service is considerably more complex than just naming yourself 'A-1 Plumbing' or 'Aardvark Construction,'" Mr. Pearl said.