CBS Corporation (CBS): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

CBS Corporation ( CBS) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 1%. By the end of trading, CBS Corporation fell 41 cents (-1.1%) to $38.65 on heavy volume. Throughout the day, 11.3 million shares of CBS Corporation exchanged hands as compared to its average daily volume of 6.3 million shares. The stock ranged in price between $38.21-$39.16 after having opened the day at $39.14 as compared to the previous trading day's close of $39.06. Other companies within the Media industry that declined today were: Emmis Communications ( EMMS), down 5%, Noah Education Holdings ( NED), down 4.5%, Millennial Media ( MM), down 4.1%, and Scripps Networks Interactive ( SNI), down 2.6%.
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CBS Corporation, together with its subsidiaries, operates as a mass media company in the United States and internationally. CBS Corporation has a market cap of $23.27 billion and is part of the services sector. The company has a P/E ratio of 16.9, below the S&P 500 P/E ratio of 17.7. Shares are up 3.3% year to date as of the close of trading on Thursday. Currently there are 17 analysts that rate CBS Corporation a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates CBS Corporation as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, reasonable valuation levels and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Radio One ( ROIA), up 14.3%, Envoy Capital Group ( ECGI), up 13%, Radio One Inc. Class D ( ROIAK), up 10.7%, and VisionChina Media ( VISN), up 8.9%, were all gainers within the media industry with Gannett ( GCI) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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