Gannett Co Inc (GCI): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Gannett ( GCI) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1%. By the end of trading, Gannett rose 34 cents (1.8%) to $18.82 on average volume. Throughout the day, 2.6 million shares of Gannett exchanged hands as compared to its average daily volume of 3.1 million shares. The stock ranged in a price between $18.43-$18.87 after having opened the day at $18.53 as compared to the previous trading day's close of $18.48. Other companies within the Media industry that increased today were: Radio One ( ROIA), up 14.3%, Envoy Capital Group ( ECGI), up 13%, Radio One Inc. Class D ( ROIAK), up 10.7%, and VisionChina Media ( VISN), up 8.9%.
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Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. Its Publishing segment publishes 82 U.S. Gannett has a market cap of $4.25 billion and is part of the services sector. The company has a P/E ratio of 10, below the S&P 500 P/E ratio of 17.7. Shares are up 2.7% year to date as of the close of trading on Thursday. Currently there are four analysts that rate Gannett a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Gannett as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, attractive valuation levels, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Emmis Communications ( EMMS), down 5%, Noah Education Holdings ( NED), down 4.5%, Millennial Media ( MM), down 4.1%, and Scripps Networks Interactive ( SNI), down 2.6%, were all laggards within the media industry with CBS Corporation ( CBS) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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