If All We Can Do Is Predict Apple's Demise, We Suck as a Society

NEW YORK (TheStreet) -- The title of this article condenses a Tweet I posted earlier today. You can, by the way, follow me on Twitter. Outside of TheStreet, that's where so much of the action happens.

Anyway, I'm not in the mood to fool around. This is serious. Somebody has to say it. And, today, that somebody, that voice of reason is me.

So, here's the full Tweet:

With Apple ( AAPL) right now, we're witnessing some of the worst behavior our society has to offer. And, slow down, I have perspective. I'm not speaking within the context of the really bad stuff -- school shootings, gang rapes and such. I'm talking about the way we handle ourselves in basic, everyday relations with one another and how we interact with popular culture fads, trends, icons and institutions.

You know -- Hillary Clinton ends up in the hospital with a blood clot between her brain and skull and you have pathetic excuses for human beings Tweeting that she's trying to duck testimony on Benghazi. If you don't care about her, fine, but remember, she has a daughter who might read that tripe.

We have this societal tendency to look for people who do not share our views of the world or political sentiments. We proceed to oppose them every step of the way, even when our attacks move into vile and unacceptable territory.

This propensity, to cut down real or imagined "opposition," influences to varying extents practically all aspects of our lives. From the big, unthinkable things like rapes and shootings to the smaller, relatively insignificant stuff I'm lucky enough to write about -- companies and stocks -- and most everything in between.

Whenever I start introspecting on this subject matter, I reference an excellent 2009 blog post my friend and hero, Dallas/Forth Worth media personality, Gordon Keith, wrote:

Maybe my opinion is jaundiced by the fact that I have a public job and am exposed to an unhealthy level of vitriol, but is the world really a better place now that every ego has a storefront Facebook and every negative part of you can have a screen name via Internet forums? Weren't we more civil when our critiques of each other involved eye contact? Maybe my rationality can't escape the gravity of my experience on this one.

Look at the Dallas Morning News comments section. Still amazes me what snarling dogs we are under our thin veneers. Sure, you can simply tune them out. But snark (and meanness) is mental porn. It's fun to make it, and damn hard to look away once you glance at it.

Social Media rests firmly on the twin pillars of narcissism and voyeurism. We conduct our own show and follow the shows of others. That can be initially satisfying, because everyone has some small desire of being famous, admired, listened to, or important. The problem with the current ease of having your own reality show is that everyone else has their own show too, and Other People are just damn annoying.

I'll receive snark for having made mountains of molehills. For taking things deep, philosophical and, at times, deadly serious and associating them with something as seemingly insignificant as people ragging on Apple. Money managers such as Jeff Gundlach going on CNBC to predict -- again -- that AAPL will fall to $425.

But that's exactly where we let guys like Gundlach -- and the larger swaths of way less credible Apple haters -- off the hook. By discounting the impact of sociology and psychology on their behavior. Is Gundlach just doing his job? Is the peanut gallery just sounding off? Or is there something deeper (and damaging) at play?

I can't speak for Gundlach, but, if I had to guess, I think my neighbor (though I live on the other side of the Santa Monica tracks from him) just wants to be the guy known for calling Apple's demise. And, if he's wrong, so be it -- he's still a billionaire. His audience will not remember. And he doesn't really give a rat's ear if they do.

The larger society, however, is just serving its need to take down the man at the top. Instead of looking at a company such as Apple and saying, Man, this is something to behold. Look at what this company has done. They're the cream of the crop in a sea of mediocrity, we choose to poke holes and set timelines for their downfall. We begin to root for their failure at the same time as lamenting a perceived lack of American political cooperation, corporate ingenuity and global superiority.

That says a lot about who we are as human beings. There's a time and a place for being critical of Apple's near- and long-term future -- I'm the first to say so -- but to cross that line into literally wanting to see other people fall flat. I can't get with it.

He didn't say it quite as eloquently as my friend Gordon did, but cyclist Bradley Wiggins colorfully defended himself against doping allegations at this past year's Tour de France. Certainly, after what we saw go down with Lance Armstrong, Wiggins could be full of it, but his rant still speaks to AAPL and larger societal situations:

I say they're just f---ing wankers. I cannot be doing with people like that. It justifies their own bone idleness because they can't imagine applying themselves to do anything in their lives.

It's easy for them to sit under a pseudonym on Twitter and write that sort of s--t rather than get off their own arses in their own lives and apply themselves and work hard at something and achieve something. And that's ultimately what counts.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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