The Company's operating affiliate, GFA Brands, Inc., will continue to serve as the primary operating entity within the trade.

About Boulder Brands, Inc. Boulder Brands, Inc. (Nasdaq:BDBD) is committed to providing superior tasting, solution-driven products. The company's health and wellness platform consists of brands that target specific consumer needs: Glutino and Udi's for gluten-free diets; Earth Balance for plant-based diets; Smart Balance for heart healthier diets; and Bestlife for weight management. For more information about Boulder Brands, Inc., please visit .

The Boulder Brands, Inc. logo is available at
CONTACT: Carole Buyers, CFA         Senior Vice President,         Investor Relations & Business Development         Boulder Brands, Inc.         303-652-0521 x152

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