... we're seeing materially higher levels of engagement with Homepage page use up more than 60% since it's introduction and status updates recently reaching all-time highs. The increased engagement on the Homepage also benefits more than 1.3 million third-party publishers that enable members to share content through the LinkedIn platform.TheStreet is one of the "third-party publishers" that gets its articles picked up by LinkedIn. When LinkedIn Today, the company's homepage content product, runs one of our stories, it increases page views and engagement on our end dramatically. LinkedIn quickly became as important a partner for TheStreet as Google (GOOG) News, Yahoo! (YHOO) Finance, Twitter or Facebook ( FB). Just a few months ago, LinkedIn wasn't even on most media companies' radar. They've come on strong. And this focus on content helps drive LinkedIn's core revenue lines. At the very end of the aforementioned conference call, an analyst finally touched on the content strategy. Weiner took it:
And as a result of the introduction of things like the new homepage, notifications, endorsements and nowTranslation: We're giving people more reasons to visit LinkedIn. Increased visits lead to greater adoption of our premium services. In other words, LinkedIn operates a stickier ecosystem today than it did six months or a year ago. As LinkedIn becomes more useful, it, using Marissa Mayer's words with regards to Yahoo!'s information and entertainment platform, becomes a "daily habit" for current and prospective members, thereby increasing the likelihood that these users will click an ad or buy a premium subscription.
influencers, one of the nice benefits that we couldn't necessarily foreseen is the compounding effect of what happens when numbers begin to interact with multiple new products and services. So we are pleased with the acceleration we have seen in the growth rates of those products and services that have been most recently rolled out.