On January 1, 2013, girls everywhere will be inspired by Saige Copeland, American Girl’s 2013 Girl of the Year ®. Saige is a spirited and imaginative young girl who loves painting and horseback riding at her grandma’s ranch in Albuquerque, New Mexico—the hot-air balloon capital of the world. When budget cuts take away art class at school and a horse she loves might be sold, Saige draws on her talents, mobilizes others, and takes action to improve the world around her. Saige’s collection is available for one year; the character comes to life with a beautiful 18-inch Saige ™ doll featuring long auburn hair and an array of outfits and accessories, including a hot-air balloon and a posable horse. And, to extend the fun for girls, a new movie based on Saige’s stories will premiere in 2013 on DVD from Universal Studios Home Entertainment.
To further engage girls, American Girl is introducing the following Saige-related initiatives:
- Elevate the Arts School Grant Contest: Starting January 1, elementary art teachers can enter to win one of thirteen grants totaling $45,000 for their schools’ art programs by submitting a digital image of a hot-air-balloon-themed art project and a written essay that conveys why the arts matter in their schools. Entries must be received via the online form by May 31, 2013.
- Soar with Saige Sweepstakes: Girls can share their artistic talents by downloading a hot-air balloon template from americangirl.com/girloftheyear and creating a colorful design using crayons, markers, or pencils. All balloon artwork sent to American Girl by April 1, 2013, will be uploaded to an online hot-air balloon mosaic and automatically entered to win one of ten prize packages.
- Saige Learning Guide: American Girl has teamed up with Americans for the Arts to create this free, downloadable curriculum, which encourages children to draw on their imaginations and discover how creative they can be. Students in grades 3 to 6 will enjoy reading Saige’s stories and doing the fun art activities outlined in this curriculum. Activities for parents to engage in with their kids are also available via Americans for the Arts’ website: AmericansForTheArts.org/go/AmericanGirl.
- Saige Retail Events: Starting on January 1, girls can take part in Saige-themed events at American Girl retail stores nationwide, including painting demonstrations, free craft activities, photo opportunities, and delicious Saige-inspired meals.