Yes. You read that right: If anything is a "hobby" at Apple, it's software!

It's not a whole lot different from another reality most people choose to ignore: Apple and Amazon.com ( AMZN) do not compete. They're closer to partners than enemies. (Buzzword alert: Frenemies.) Use your iPad to buy stuff at Amazon, Apple doesn't care. And vice versa.

Please. Somebody. Stop the insanity. Put a halt to the nonsense. Plenty of reasons exist to worry about Apple's future. They're just not relevant to the stock today. And, the more I watch the competition continue to feebly react to Apple's dominance -- not so strategic, even if surface scratch writers call it a strategy -- the more I realize Apple only loses if it beats itself.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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