Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Nike ( NKE) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.5%. By the end of trading, Nike fell 77 cents (-1.5%) to $50.99 on light volume. Throughout the day, 3.2 million shares of Nike exchanged hands as compared to its average daily volume of 4.6 million shares. The stock ranged in price between $50.99-$51.72 after having opened the day at $51.35 as compared to the previous trading day's close of $51.76. Other companies within the Consumer Goods sector that declined today were: SGOCO Group ( SGOC), down 8.2%, Central European Distribution ( CEDC), down 5.5%, Chromcraft Revington ( CRC), down 5.4%, and John B. Sanfilippo & Son ( JBSS), down 5.3%.
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NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessories for men, women, and children worldwide. Nike has a market cap of $37.03 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 21.8, above the S&P 500 P/E ratio of 17.7. Shares are up 7.4% year to date as of the close of trading on Thursday. Currently there are six analysts that rate Nike a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, growth in earnings per share and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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