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>>> Behind the Scenes of a Small Business: Lessons From Sandy Attending a trade show is a big deal for the two between travel expenses as well as finding staff to fill in at the store while they are away, Norman says. "You have to spend money on inventory," says Norman, noting that they decided to try a new trade show (and one that's not located in New York) to separate their store merchandise from other local competitors. "We're looking forward to going to that show to get some new merchandise," she says. "Our goal is always to have new products in," Norman says. "We don't sell the same the stuff as the drugstore. We're not the drugstore. We can't compete with the drugstore prices." They also plan to continue to tailor merchandise toward the affluent Jewish families in their area. "Ironically we sold much
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