NEW YORK (ETF Expert) -- In simpler investing times, an investor purchased Treasury bonds for their reliable income stream. Today, the only reason to buy iShares 7-10 Year Treasury (IEF - Get Report) is for the potential that worldwide demand can push yields lower and prices higher.

Similarly, there once was a time when dividends in technology stocks were a mere afterthought. You bought Apple ( AAPL - Get Report) because it might go from $50 per share to $100; you accumulated shares of Microsoft ( MSFT - Get Report) because you believed that it would travel from $15 to $30.

However, the technology stock landscape is changing rapidly. Many large-cap tech mainstays that did not offer dividends for decades are now serving up 2%+ yields. In an environment where a 10-year note produces a meager 1.75%, this "freebie" is fast becoming a critical component for total return.

For those who are less inclined to pick individual standouts, First Trust NASDAQ Technology Dividend ( TDIV - Get Report) may combine the best of stable tech brands and impressive dividend growth. What's more, TDIV may have a compelling argument for equity income enthusiasts.

Traditional dividend funds and dividend ETFs typically rely on defensive economic sectors like utilities and consumer staples. Unfortunately, in an ultra-low rate environment, these segments may trade at an expensive premium; non-cyclicals can easily fall out of favor. It follows that equity income investors with traditional holdings should consider bolstering dividend-oriented tech in their portfolios to hedge against "yield myopia" and/or sharp sector rotations.

The idea has been catching on quickly. In roughly 4 1/2 months, TDIV has accumulated nearly $50 million in assets under management. And why not? Cash-rich behomoths from Microsoft to Intel ( INTC - Get Report) to Oracle ( ORCL - Get Report) to Cisco ( CSCO - Get Report) are undoubtedly capable of paying up.

First Trust NASDAQ Technology Dividend tracks an index that yields roughly 3%, though it carries an expense ratio of 0.5%. The probability of uneven distributions makes it difficult to gauge the exact payout across a 12-month span, though the 30-day SEC yield of 2.19% and the December payment suggest 2.25%-2.5% annually.

TDIV's relative strength is evident when one compares the new exchange-traded vehicle with the grand-daddy of tech ETFs, Technology Select Sector SPDR ( XLK - Get Report). The current price on the TDIV:XLK price ratio is at the top of its range and it is well above a 50-day trendline.

Investors may wish to keep in mind that this outperformance is in large part due to TDIV's exclusion of Apple. The "i-everything" mega-cap first initiated dividends in 2012, meaning that it may not yet meet longevity requirements or dividend growth requirements for inclusion in the index that TDIV tracks. For the last three months of tax gain harvesting, then, ex-AAPL ETFs have succeeded.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.

Disclosure Statement: ETF Expert is a website that makes the world of ETFs easier to understand. Gary Gordon, Pacific Park Financial and/or its clients may hold positions in ETFs, mutual funds and investment assets mentioned. The commentary does not constitute individualized investment advice. The opinions offered are not personalized recommendations to buy, sell or hold securities. At times, issuers of exchange-traded products compensate Pacific Park Financial or its subsidiaries for advertising at the ETF Expert website. ETF Expert content is created independently of any advertising relationships. You may review additional ETF Expert at the site.

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