Conclusion No. 3: And this backs up other recent articles, Apple Loses If It Beats Itself and Apple, Amazon Down: Maybe the Stock Market is Rigged. In retail there's Apple, ( AMZN) and everybody else.

There's a number out today that's equally as impressive, if not more so, than Apple's $1-million-a-day tally in Santa Monica. Amazon accepted an incredible 24.6 million visits to its Web site on Christmas Day, according to Experian.

Dig the remainder of the top five; it borders on comical:
  • Walmart ( WMT): 7.4 million visits
  • Target ( TGT): 3.6 million
  • Best Buy ( BBY): 3.4 million
  • Macy's ( M): 1.9 million

    AAPL and AMZN are both down again Friday morning. Do I really need to say more? Stop the stock market insanity.

    --Written by Rocco Pendola in Santa Monica, Calif.
    Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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