VISTA, Calif., Dec. 28, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today that the Company launched the most defensive line of building products and assemblies to defend against super storms - like hurricane Sandy - Tornadoes, and Earthquakes; coupled with a consulting group on its ECOB University web platform. Our web platform is designed to provide product and assembly specifications for the purpose of assisting builders, architects and engineers in how to design our new assemblies against fire, mold, wood-rot, termites and high winds, providing protection up to nine feet above grade. The combination of Eco Red Shield™ lumber superstructure, encased with Eco Disaster Break ™ coatings, is the most defensive building innovation ever to hit the industry as we recognized that traditional felt paper and fabric are no longer good enough to protect against rising tides and high winds, let alone fire storms. ECOB building designed assemblies and products are now supported by the FDNY and California Fire Departments. Eco Disaster Break coatings applied to the exterior structure eliminate the need for outdated protection methods such as felt paper or vapor barriers around windows, doors and even under roofing and siding; decreasing the risk of water, fire, and termite damage for wood framed structures. Moreover, Eco Disaster Break coatings provide continual protection during high wind events, safeguarding the home's vulnerability against water penetration, and fire ignition. Eco Disaster Break™ is a Class A Fire Rated, UV Resistant, high-performance, non-toxic, acrylic coating that forms a waterproof and seamless monolithic membrane. When applied to Eco Red Shield™ protected wood surfaces, Eco Disaster Break™ forms the most advanced defensive construction assembly available against water penetration, fire ignition, mold, wood-rot and termites. ECOB's subsidiary, E Build & Truss, will be one of the first companies to submit plans for the rebuild efforts from hurricane Sandy in Breezy Point, Rockaway, New Jersey and Staten Island next week; all of which are supported by firemen from coast to coast. ECOB has identified, and plans to open a core New Jersey facility by February 2013, positioning ECOB Products in the local market, so people do not have to rebuild using the same old building practices expecting a different result during future severe weather and super storm events without drastically increasing brick and mortar costs. "The combination of ECOB's products and national distribution will be the game changer in the building industry when it comes to building defensively against anything Mother Nature throws at our American homes. ECOB protected lumber and coatings are now available to everyone desiring to embrace the newest in defensive building technologies and techniques, supported by ECOB's trained staff, making building the old way a thing of the past," says Steve Conboy President and CEO of Eco Building Products, Inc. About Eco Building Products, Inc.Eco Building Products, Inc. is a manufacturer of proprietary wood products treated with an eco-friendly proprietary chemistry that protects against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites with ECOB WoodSurfaceFilm ™ and FRC ™ technology (Fire Retardant Coating). Eco Building products, " Eco Red Shield", " Eco Blue Shield" & " Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.Company ContactEco Building Products, Inc.Phone: 1 888 Red Shld (888.733.7453)Email: firstname.lastname@example.org Web Site: www.ecob.net Visit us on YouTube at: www.youtube.com/ecobluproductsInvestor Relations ContactArthur Douglas & Associates, Inc. Arthur BatsonPhone: 407-478-1120 SOURCE Eco Building Products, Inc.