AUSTIN, Dec. 27, 2012 /PRNewswire/ -- Silvercar, an Austin-based technology company, is now accepting advance car rental bookings for travelers visiting Dallas/Fort Worth International Airport (DFW) in early 2013. The reimagined car rental experience features a single make/model fleet comprised of silver 2013 Audi A4s. Travelers book reservations through the Silvercar app, available for download from the App Store for iOS users and also the Google Play Store for Android. Web reservations and bookings through travel management companies are also now available. Inbound travelers to DFW can drive their own Silvercar off the lot beginning January 14, 2013. "We're thrilled to debut the Silvercar concept at DFW Airport in the coming weeks," said Silvercar chief executive officer Luke Schneider. "The integration of Web, wireless, mobile and vehicle technologies helps Silvercar eliminate critical friction points in the car rental process; our pledge to travelers is a better car, and a better car rental experience, each and every time." Once through the airport terminal, Silvercar customers will board DFW's shuttle service to the consolidated car rental facility. The similarities, however, end there. Silvercar customers won't find check-in lines or traditional counters; rather the entire customer experience is technology-enabled. Customers place reservations, select and unlock a vehicle, and even receive their receipt through a seamless smartphone user interface. Users' contact, payment and personal preference information will be stored in a Silvercar profile on a secure cloud server. Previously loaded preferences – such as itinerary destinations – can sync to Audi's in-dash multimedia interface after unlocking the vehicle. The ever-growing set of customizations means Silvercar's Audi A4 becomes the traveler's own vehicle, whenever and wherever they drive it. Silvercar co-founder and executive chairman Bill Diffenderffer, who himself has decades of experience in the travel industry and led the launch of innovative airline Skybus as CEO, is confident the upstart will find an audience among savvy travelers. "Silvercar was born out of one too many frustrating travel experiences at the car rental counter – the long waits and failure to receive a vehicle that fulfills your needs are irritations most travelers can relate to," Diffenderffer said. "We encourage inbound DFW travelers to drop in and check out a Silvercar. By offering only Audi A4s – a cool car in itself – we're putting the renter back into the driver's seat."