CLEARWATER, Fla., Dec. 26, 2012 (GLOBE NEWSWIRE) -- Tech Data Corporation (Nasdaq:TECD), one of the world's largest distributors of IT products and services, today announced its expanded partnership with Microsoft (Nasdaq:MSFT) to offer select Microsoft products, including the Microsoft Office suite, through Electronic Software Delivery (ESD). Through ActivateHere, a proprietary end-user activation portal powered by the company's StreamOne engine, Tech Data's channel of over 60,000 resellers can now instantly purchase Microsoft products through a convenient and secure download from techdata.com. "This is a phenomenal innovation because we can now enable our resellers to offer instant activation of select Microsoft products to their end users on purchases through Tech Data, ultimately enabling businesses to be more efficient," said Bharath Natarajan, director of product marketing, TDCloud and Software Services at Tech Data. "This functionality differentiates Tech Data as a leader in the software supply chain. Businesses who take advantage of this offering will be able to use the products they need instantly so they can focus on day-to-day operations. Not only will this decrease wait time, but this service will provide a better customer experience overall." Microsoft ESD can significantly reduce reseller costs, eliminating the need to order, deliver and store boxed product by offering an alternate delivery of the same software within minutes. By ordering these Microsoft products on techdata.com, resellers can maximize opportunities by efficiently adding a business category within minutes, capturing all software sales at point of purchase and gaining incremental revenue, including high-spec SKUs at just a click of a button. Microsoft ESD offers a quicker, greener and more convenient solution. "ActivateHere will showcase Tech Data's leadership in the SMB marketplace by establishing a 'best-in-class' dynamic software delivery solution that allows its resellers to more efficiently meet their customers' needs," said Thomas Hansen, vice president, SMB Worldwide at Microsoft.