LOS ANGELES, Dec. 24, 2012 /PRNewswire/ -- King of Jewelry has claimed dominion over both the online diamond world and the jewelry district of Los Angeles for years now. Like any wise monarch, the king has some words of wisdom for those seeking out the engagement rings Los Angeles and the rest of America love the best: get started now. As the ancient cliche goes, "faint heart ne'er won fair lady" and it's still true that, whomever you're trying to win, hesitation is by no means the way to go. That's why the emperor of jewelry stores in Los Angeles commands that you don't put off for after the New Year that which can be started right away. Now is the time to seize the moment – that's "carpe diem" for you Latin lovers – and begin your search for the ring that will dazzle that very special someone in your life into making things permanent. Based in the heart of historic downtown L.A., a visit to the King of Jewelry's physical store is a treat for the senses. Then again, a visit to the retailer's outstanding website offers many of the same sensory delights from the comfort of your office chair or on the go with your smart phone. The world famous store offers an enormous selection of positively royal values in all shapes and sizes of diamond rings. Whether your preference is round cut, princess cut, cushion cut, emerald cut, heart shape or pear shape, King of Jewelry has the diamond of your loved one's dreams on sale. The selection in ring styles is no less dazzling. Solitaire, bridal sets, halo, canary, eternity and even the most classic plain wedding bands are available both at the King of Jewelry's home in Los Angeles and through his virtual home on the Internet. And remember what we said before about not taking too long to make up your mind. It might seem strange to say but, if a June wedding is on your mind and it's time to turn your engagement ring into a wedding set, now is the time. Sure, June might seem a million years away right now but, before you know it, winter will become spring and spring will become early summer. You don't want to let time slip away. You'll never forgive yourself – and we're not so sure about that special someone, either – if you don't get started right away.