AAPL) during MappleGate. Mere mortals would have needed a heck of a lot longer than Mayer and Yahoo! to get Flickr ready for primetime. The more I play with apps (I deleted my music from my iPhone just so I had enough room for all of them!), the more I come to the conclusion that it's next to impossible -- outside of using general terms -- to say why one is superior to another. It's broad and uninformative to say yeah, well, it's easy to use or it's just intuitive. But why? Why do you say these things about a "good app?" That's something I'm not sure I can answer. It might take a developer, but I bet few can really explain how they make magic in layman's terms. Either way, it's something you just know when you experience it. And when you open Flickr, particularly on an iPhone or the Web after having used the much-hyped Instagram for a while, you just know it's a damn good app. Quick. Responsive. Smooth. Even stylish. It's like a nice car.
Here's a link to my Flickr photostream. As I noted last week in a couple of articles -- including Will Yahoo! Partner With Twitter on Flickr -- there's little doubt in my mind that Marissa Mayer knew Facebook ( FB) was about to make mistakes with Instagram. That's why she placed Flickr among her top priorities upon taking over at Yahoo! Or she's just simply so in touch with the pulse of the world and social/new media that was she was going to make the move regardless.
I don't know about that. But I do know she crushed it here. Big time, heavy duty. And, the more I think about it, there's really no need to partner with Twitter. Mayer appears to be setting Yahoo! up to stand on its own as a "daily habit" (her words) or one-stop shop (my words) for all things social. The stuff that's on Yahoo! now and has been for years -- the stuff most of us use everyday -- is inherently social. Expect Mayer to partner where she needs to, but ultimately compete with Facebook and Twitter. Yahoo! has what it takes to make that happen. If the reborn Flickr foreshadows the future of a Marissa Mayer-led Yahoo!, more companies than the wholly social animals ought to look the bleep out. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.