SALT LAKE CITY, Dec. 19, 2012 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to helping people achieve healthy living through a combination of a compelling business opportunity and scientifically validated products, including its patented dietary supplement Protandim®, the Nrf2 Synergizer®, today announced that following completion of extensive market preparation including regulatory and legal review, it has expanded its operations to Hong Kong. "We are excited about our expansion into Hong Kong and reaffirm our commitment to continued growth in a sustainable manner," said LifeVantage President and CEO Douglas C. Robinson. "Historically, Asian markets, including Japan have responded positively to our combined messages of healthy living and the dynamic business opportunities represented by LifeVantage and its products. We anticipate that with a population of seven million, Hong Kong will become an important market for us." LifeVantage's expansion into Hong Kong is a natural outgrowth of the Company's global plan to grow its market presence in countries where its healthy living message resonates. As one of the world's great financial centers with a history of entrepreneurship, innovation and capitalism, LifeVantage is excited about its entrance into the Hong Kong market. LifeVantage is officially conducting business in Hong Kong by enrolling Independent Distributors and shipping product. David Toda, President and Managing Director of Asia Pacific will oversee the day-to-day operations of LifeVantage in Hong Kong. "Our business opportunity and compensation plan have been developed by leading minds in the industry," Robinson said. "We have high expectations as we offer our motivating and rewarding compensation and recognition plan to the people of Hong Kong, as we expand our operations in Asia." About LifeVantage Corporation LifeVantage (Nasdaq:LFVN), a leader in Nrf2 science and the maker of Protandim®, the Nrf2 Synergizer® patented dietary supplement, is a science based nutraceutical company. LifeVantage is dedicated to visionary science that looks to transform wellness and anti-aging internally and externally with products that dramatically reduce oxidative stress at the cellular level. The Company was founded in 2003 and is headquartered in Salt Lake City, UT.