ABOUT PEOPLE'S CHOICE

Now in its 39th year, the People’s Choice Awards continues to be the only major awards show voted on entirely by the public for fan favorites in movies, music and television. The People’s Choice official website at www.PeoplesChoice.com houses the voting platform where fans determine the categories, nominees and winners for the annual awards show. Every year, potential nominees are determined by national ratings averages, box office grosses, music sales and PeoplesChoice.com data, then vetted through E-Poll® MediaSYNC – E-Score Celebrity. Fred Nelson is the President of People’s Choice, and the awards show is produced by Procter & Gamble Productions, Inc. (NYSE:PG), which is represented by Liquid Thread, a division of Starcom MediaVest Group, Worldwide, Inc., supervisors of the production.

Copyright Business Wire 2010

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