But we need some moderation alongside this bullish NFLX spin from the usual suspects. We need Apple's Tim Cook to come out and talk about the nuts and bolts of negotiating with big-time content companies. Hastings tries to present these relationships as "partnerships." Bull! We need the great CEO of Time Warner ( TWX), Jeff Bewkes, to come out in his typical straightforward fashion and explain why Disney did a really dumb thing. Of course, I assume Bewkes agrees with me (or that I agree with him), but based on what I know about the guy I would be shocked if he viewed the situation all that differently than I do. However, even some tempering from these guys will not stop Netflix's rise. This thing moves on air. If you bought back in July, take some profits, for goodness sake. Up 67%, you should have banked something already. That said, there's never anything wrong with carefully playing an emotional or irrational stock market. Just be careful and treat profits with respect -- don't leave them hanging too long. Follow @rocco_thestreet--Written by Rocco Pendola in Santa Monica, Calif.