Directv (DTV): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Directv ( DTV) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 1.5%. By the end of trading, Directv rose $1.24 (2.4%) to $51.79 on average volume. Throughout the day, 4.9 million shares of Directv exchanged hands as compared to its average daily volume of 4.5 million shares. The stock ranged in a price between $50.42-$51.86 after having opened the day at $50.60 as compared to the previous trading day's close of $50.56. Other companies within the Media industry that increased today were: Arbitron Corporation ( ARB), up 23.6%, LodgeNet Interactive Corporation ( LNET), up 15.6%, Dolan ( DM), up 9.2%, and Monster Worldwide ( MWW), up 7.3%.
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DIRECTV provides digital television entertainment primarily in the United States and Latin America. The company engages in acquiring, promoting, selling, and distributing digital entertainment programming primarily via satellite to residential and commercial subscribers. Directv has a market cap of $30.1 billion and is part of the services sector. The company has a P/E ratio of 12.3, below the S&P 500 P/E ratio of 17.7. Shares are up 16.5% year to date as of the close of trading on Monday. Currently there are 13 analysts that rate Directv a buy, one analyst rates it a sell, and eight rate it a hold.

TheStreet Ratings rates Directv as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, revenue growth, increase in stock price during the past year, expanding profit margins and increase in net income. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, ChinaNet Online Holdings ( CNET), down 8.5%, Courier Corporation ( CRRC), down 5.1%, VisionChina Media ( VISN), down 4.3%, and Inuvo ( INUV), down 4.2%, were all laggards within the media industry with DISH Network ( DISH) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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