4 Stocks Pushing The Consumer Goods Sector Lower

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

All three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 75 points (0.6%) at 13,310 as of Tuesday, Dec. 18, 2012, 11:55 AM ET. The NYSE advances/declines ratio sits at 2,037 issues advancing vs. 917 declining with 107 unchanged.

The Consumer Goods sector currently sits up 0.8% versus the S&P 500, which is up 0.8%. Top gainers within the sector include Coach ( COH), up 2.2%, General Motors ( GM), up 2.1% and Ford Motor ( F), up 2.1%.

TheStreet Ratings group would like to highlight 4 stocks pushing the sector lower today:

4. Reynolds American ( RAI) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, Reynolds American is down $0.88 (-2.0%) to $42.00 on average volume Thus far, 1.5 million shares of Reynolds American exchanged hands as compared to its average daily volume of 2.2 million shares. The stock has ranged in price between $41.59-$42.81 after having opened the day at $42.81 as compared to the previous trading day's close of $42.88.

Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. Reynolds American has a market cap of $23.9 billion and is part of the tobacco industry. The company has a P/E ratio of 17.1, below the S&P 500 P/E ratio of 17.7. Shares are up 3.3% year to date as of the close of trading on Monday. Currently there are no analysts that rate Reynolds American a buy, 1 analyst rates it a sell, and 8 rate it a hold.

TheStreet Ratings rates Reynolds American as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, increase in net income, notable return on equity, reasonable valuation levels and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. Get the full Reynolds American Ratings Report now.

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3. As of noon trading, Lorillard ( LO) is down $3.27 (-2.8%) to $115.51 on average volume Thus far, 736,410 shares of Lorillard exchanged hands as compared to its average daily volume of 1.0 million shares. The stock has ranged in price between $114.76-$119.21 after having opened the day at $119.21 as compared to the previous trading day's close of $118.78.

Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. Lorillard has a market cap of $15.5 billion and is part of the tobacco industry. The company has a P/E ratio of 14.5, below the S&P 500 P/E ratio of 17.7. Shares are up 4.8% year to date as of the close of trading on Monday. Currently there are 5 analysts that rate Lorillard a buy, no analysts rate it a sell, and 3 rate it a hold.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, increase in stock price during the past year, growth in earnings per share, increase in net income and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook. Get the full Lorillard Ratings Report now.

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2. As of noon trading, Altria Group ( MO) is down $0.41 (-1.2%) to $32.58 on heavy volume Thus far, 12.2 million shares of Altria Group exchanged hands as compared to its average daily volume of 10.5 million shares. The stock has ranged in price between $32.25-$33.00 after having opened the day at $33.00 as compared to the previous trading day's close of $32.99.

Altria Group, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes, smokeless products, and wine in the United States and internationally. Altria Group has a market cap of $67.2 billion and is part of the tobacco industry. The company has a P/E ratio of 17.3, below the S&P 500 P/E ratio of 17.7. Shares are up 11.8% year to date as of the close of trading on Monday. Currently there are 5 analysts that rate Altria Group a buy, no analysts rate it a sell, and 6 rate it a hold.

TheStreet Ratings rates Altria Group as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, good cash flow from operations, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Altria Group Ratings Report now.

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1. As of noon trading, Philip Morris International ( PM) is down $0.90 (-1.0%) to $86.49 on average volume Thus far, 3.0 million shares of Philip Morris International exchanged hands as compared to its average daily volume of 5.0 million shares. The stock has ranged in price between $85.38-$87.45 after having opened the day at $87.20 as compared to the previous trading day's close of $87.39.

Philip Morris International Inc., through its subsidiaries, manufactures and sells cigarettes and other tobacco products. Philip Morris International has a market cap of $146.6 billion and is part of the tobacco industry. The company has a P/E ratio of 18.2, above the S&P 500 P/E ratio of 17.7. Shares are up 11.8% year to date as of the close of trading on Monday. Currently there are 9 analysts that rate Philip Morris International a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Philip Morris International as a hold. The company's strengths can be seen in multiple areas, such as its expanding profit margins and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income and weak operating cash flow. Get the full Philip Morris International Ratings Report now.

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If you are interested in one of these 5 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

A reminder about TheStreet Ratings group: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

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