Of course, some nimble souls traded on this and made serious cash, but you cannot expect that from a vast majority of investors who are just trying to save a buck for their retirement. You cannot blame them for reacting with emotion and selling on the word of a gaggle of greasy and fickle Wall Street analysts. In the bigger picture, it's not even about being right or wrong. I fall on both sides of that fence throughout each year. That's expected. It's about bringing some common sense, some rationality, some reasonable thought process to what you're doing here. Apple Stores were packed this weekend. iPad minis were selling by the dozens, by the minute. Apple sold at least 2 million iPhones in China. Microsoft (MSFT) continues to flail and flounder. There's no real competition. Consumers love Apple. They're clearly sending their holiday money to it as well as Amazon.com ( AMZN) and Starbucks ( SBUX). It's one thing to be bearish; it's completely another to be hysterical and off by at least three to six months in your bearishness. When retail numbers start to leak after Christmas and into the New Year . . . when Apple reports record earnings for the holiday quarter in late January, the analysts will do an about face. I will be here demanding that the SEC asks them the tough questions. Follow @rocco_thestreet--Written by Rocco Pendola in Santa Monica, Calif.