ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced a new ebook that helps local businesses acquire more customers by understanding the online consumer buying process and how to influence it. The Web and social media have changed the way customers find, compare, and ultimately choose local products and services. Armed with ReachLocal’s new ebook, local businesses can more effectively optimize their Web presence in order to acquire more customers. The ebook provides an overview of:
- The “Zero Moment of Truth” and why understanding it is important for local businesses
- How the consumer buying process has evolved and what types of information consumers are using today to make purchase decisions
- How local businesses can leverage the consumer buying journey to increase their online marketing effectiveness.