Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that Gaiam, Inc., a leading producer and marketer of lifestyle media and fitness accessories, has launched new ecommerce and mobile commerce sites on the Demandware Commerce platform. Gaiam switched to Demandware for better marketing and merchandising control and the ability to respond quickly to meet evolving consumer expectations.
Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware (Photo: Business Wire)
Founded in Boulder, Colorado in 1988, Gaiam offers information, goods and services to customers who value the environment, a sustainable economy, healthy lifestyles, alternative healthcare and personal development. With a wide distribution network that consists of over 60,000 retail doors, 15,000 store within stores, 5,600 media category management locations and a digital distribution platform, Gaiam is dedicated to providing solutions for healthy and eco-conscious living. The company dominates the health and wellness category and releases non-theatrical programming focused on family entertainment and conscious media. “Gaiam is committed to becoming the one-stop source for those interested in living healthy and natural lives. Demandware enables us to develop exceptional brand experiences for our loyal customer base across digital channels,” said Jill Honken, director of web operations for Gaiam. “We now have a flexible, scalable platform that allows us to move quickly to meet evolving market trends and consumer demands and will scale to support our growth.” The new Gaiam.com features a lively new design and offers an enriched user experience that includes:
Ratings and reviews
Gift registry and wish list functionality
Pinterest integration throughout the site
Streamlined three-step checkout with gift message/wrapping options and gift certificates
“Gaiam has built a remarkable brand with a loyal customer following. With Demandware, Gaiam has the capabilities to continually delight these important customers with unique brand experiences without having to worry about managing software. We look forward to supporting Gaiam’s growth and ongoing success,” said Jamus Driscoll, senior VP of marketing for Demandware.