But that doesn't mean Mel's worldview wins and you stand still. Flush with cash, halt these symbolic gestures of returning cash to shareholders. Maybe buy back a few shares -- hey, everybody else is doing it (!) -- but think of Sirius XM as a growth company with massive opportunity. Invest your cash accordingly. Hire a CEO for the future. If you're going to go with an "old" traditional radio guy -- fine, just make sure it's one that is present and accounted for vis-a-vis new media. Throwing out some names: One of the founders of Premiere Radio, the network that syndicates/has syndicated Limbaugh, Jim Rome and other big-name talent, Kraig Kitchen; an old radio boss of mine, new media consultant and former radio VP/GM Jim Meltzer; or another guy I used to work for -- one of CBS ( CBS) Radio Dallas-Ft.Worth's top dogs and former ESPN Radio executive Bruce Gilbert. I enter these names in the mix -- and Liberty would be smart to do its due diligence on each -- not merely because I know them (the latter two are personal friends), but because each would be damn good for the job. Other like names I am unaware of undoubtedly exist on the open market. They respect the history and tradition of radio, but, unlike Karmazin, do not want to preserve it in a mausoleum. If SIRI doesn't go that route, it needs to do what struggling old blue chip tech companies need to do: Hire a tech-oriented visionary who has never listened to terrestrial or satellite radio in his or her life. The future of radio is online. On the Web. IP delivery. Multi-platform in every way. Satellite radio needs to cease being labeled as such. Use that model where it works -- with your core, as a selling point for coverage, etc. But embrace new ways of doing things to expand your audience and competently compete through the decade and beyond. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.