COLUMBIA, Md., Dec. 13, 2012 /PRNewswire/ -- The Board of Directors of Arbitron Inc. (NYSE: ARB) today announced plans to appoint Sean R. Creamer, 48, President and Chief Executive Officer, effective January 1, 2013. Upon his appointment, Mr. Creamer will succeed William T. Kerr, 71, who has announced his intention to retire as President and Chief Executive Officer on January 1, 2013. (Photo: http://photos.prnewswire.com/prnh/20121213/NY29775 ) "The Board of Directors and I are very pleased to welcome Sean as President and CEO of Arbitron," said Philip Guarascio, Chairman of Arbitron's Board of Directors. "Sean is a seasoned media and marketing executive with years of leadership experience at Arbitron. We would like to thank Bill Kerr on behalf of everyone at Arbitron for his many contributions to the company as President and CEO." William Kerr said: "An important priority throughout my three-year tenure as Arbitron CEO has been to build a strong team of senior executives. In his time as Chief Operating Officer, as head of U.S Media Services and as CFO, Sean has consistently demonstrated he possesses the skills, temperament and vision necessary to lead Arbitron." Mr. Kerr will continue to serve on the Arbitron Board of Directors. About Sean CreamerSean Creamer has been Executive Vice President, Chief Operating Officer, since August 2011, responsible for Arbitron core businesses—ratings, qualitative, and software—and for the execution of the Company's global cross-platform, digital, and mobile growth strategies. Mr. Creamer was appointed to the Arbitron Board of Directors in August 2012. In June 2010, Sean was named Executive Vice President, U.S. Media Services, responsible for the Company's radio and cross-platform services and operations. Sean joined Arbitron in September 2005 as Executive Vice President, Finance and Planning. In November 2005, he was named Chief Financial Officer and maintained that responsibility through March 2011 and, on an interim basis, from May 2012 through August 2012. Prior to joining Arbitron, Sean was Senior Vice President and Chief Financial Officer of Laureate Education, Inc., then a NASDAQ-listed company.