Priceline.com Inc. (PCLN): Today's Featured Leisure Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Priceline.com ( PCLN) pushed the Leisure industry lower today making it today's featured Leisure laggard. The industry as a whole closed the day down 0.3%. By the end of trading, Priceline.com fell $11.65 (-1.9%) to $613.08 on average volume. Throughout the day, 745,469 shares of Priceline.com exchanged hands as compared to its average daily volume of 837,300 shares. The stock ranged in price between $607.55-$628.32 after having opened the day at $625.51 as compared to the previous trading day's close of $624.73. Other companies within the Leisure industry that declined today were: PokerTek ( PTEK), down 13.1%, Dover Motorsports ( DVD), down 10.4%, Dover Downs Gaming & Entertainment ( DDE), down 5%, and Granite City Food & Brewery ( GCFB), down 4.9%.
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priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $31.08 billion and is part of the services sector. The company has a P/E ratio of 23.6, above the S&P 500 P/E ratio of 17.7. Shares are up 33.2% year to date as of the close of trading on Wednesday. Currently there are 13 analysts that rate Priceline.com a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and expanding profit margins. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the positive front, Empire Resorts ( NYNY), up 11.8%, Fiesta Restaurant Group ( FRGI), up 8.5%, Lakes Entertainment ( LACO), up 7.8%, and Bloomin Brands ( BLMN), up 4.1%, were all gainers within the leisure industry with Ctrip.com International ( CTRP) being today's featured leisure industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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