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The war waged against big tobacco has forced an entire industry to go on the defensive.
Companies like Ulta and e.l.f. have managed to sell their products both online and in bricks-and-mortar stores.
Cramer examines how the secondaries are getting some primary attention and also observes that the market is becoming more discerning.
CVS wants to address depression.
An eagle-eyed analyst extrapolates from e.l.f.'s social media activity.