Nielsen Announces Changes To Board

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers buy and watch, today announced changes to the Company’s Board of Directors.

The controlling shareholders of Nielsen have agreed to change the size and composition of the Board of Directors of the Company by reducing their overall board representation. The Board of Directors will be reduced to 11 members, with one director each from The Blackstone Group, The Carlyle Group, Kohlberg Kravis Roberts & Co., Thomas H. Lee Partners, Hellman & Friedman and Centerview Partners. The remainder of the Board is unchanged and will be comprised of Nielsen CEO David Calhoun and four independent directors. The private equity sponsors will continue to control the board due to their current majority ownership and their existing contractual arrangements.

“This is a natural progression for Nielsen, and will enable a more efficient and streamlined board that allows for more effective governance,” said David Calhoun, CEO, Nielsen.

A complete list of Nielsen’s board of directors and their affiliations effective immediately is as follows:

Michael S. Chae, The Blackstone Group

James A. Attwood, Jr., The Carlyle Group

Alexander Navab, Kohlberg Kravis Roberts & Co.

Richard J. Bressler, Thomas H. Lee

Patrick Healy, Hellman & Friedman

James Marshall Kilts, Centerview Partners, Chairman of the Board of Nielsen

David L. Calhoun, CEO, Nielsen

Karen M. Hoguet, independent director

Robert C. Pozen, independent director

Vivek Y. Randivé, independent director

Javier G. Teruel, independent director

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, The Netherlands. For more information, visit www.nielsen.com.

Copyright Business Wire 2010

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