CAPE TOWN, South Africa, Dec. 13, 2012 /PRNewswire/ -- Based on its recent analysis of the industrial packaging market, Frost & Sullivan recognises Peninsula Drums with the 2012 South African Product Differentiation Excellence Award. "This award highlights Peninsula Drums' forward thinking and adoption of global best practices in the steel drum manufacturing industry," noted Frost & Sullivan's Chemicals Materials & Food Research Analyst, Kim Watson. "Recognising a gap in the market for conical drums, a product which is not yet manufactured in South Africa, Peninsula Drums obtained the technology to start producing it before other key market participants." Peninsula Drums is currently the only manufacturer of conical drums in Africa. This offering became available to end-user markets in May 2012. "Peninsula Drums' conical drums are tapered in such a way that they can be packed inside each other for transport to customers whilst still empty, thus saving space and allowing for more drums to fit inside a container," remarked Watson. "The cylindrical drums, offered by its competitors, lack this unique feature. Additionally, these conical drums also offer cost savings. They are an ideal solution for companies operating in neighbouring countries where steel drums are not manufactured. Such companies can import conical steel drums from South Africa in larger volumes than cylindrical equivalents. Another beneficial feature is the availability of these drums in various colours. This type of customisation allows companies to easily identify the contents of the drum. "Peninsula Drums' conical drums are highly durable, comply with UN standards and are resilient to climate changes," said Watson. "They are well designed for the storage of liquids and hazardous materials by sea, air or land. A reinforced base supports greater stability and ensures that the drums remain upright during movement."