LONDON, December 12, 2012 /PRNewswire/ -- No need for mulled wine as The Spice Girls musical, VIVA FOREVER!, heats up London's West End Last night, The Spice Girls and their manager Simon Fuller celebrated the premiere of VIVA FOREVER! in London's West End. The premiere was attended by a glittering array of stars from the entertainment world including The Spice Girls, David Beckham, Sir Michael Caine, Joan Collins, Cilla Black, Radio 1 DJ Nick Grimshaw, Twiggy, Holly Willoughby, Dawn French, fashion designer Roland Mouret, Graham Norton and others. VIVA FOREVER! is the new hit musical based on the songs of the Spice Girls with a book by Jennifer Saunders and produced by Judy Craymer. VIVA FOREVER! is directed by Paul Garrington and choreographed by Lynne Page. Simon Fuller of XIX Entertainment, manager of the Spice Girls, comments: "The Spice Girls songs have never sounded so good. They inspired a young generation of music fans in the late 90's and now thanks to Judy Craymer and Jennifer Saunders the spirit behind the Spice Girls lives again." VIVA FOREVER! is an original story of our time, a heart-warmingly, funny tale of friendship in the face of fame and fortune that tells the story of a family thrown into chaos, as Viva and her three best friends get swept up in the mania of a TV talent show where stars are born and dreams are shattered. Viva, her mother, Lauren and their closest friends see their lives and beliefs turned upside-down by the relentless process of a talent show during which Viva is forced to leave her friends behind and face the reality of fame. As they all confront the bitter reality of fame they re-evaluate their lives and loves and discover who they really are.