4. Selection of WinnersDecisions of judges with respect to the Contest are final. This is a contest of skill. Your chances of winning depend on how well your entry reflects the judging criteria, as compared to the other entries in the contest. The judges will be judging on the following qualities: *Creativity and Originality: 20%*Entertaining: 25%*Southwest and/or Dr Pepper Appeal: 35% photo should reflect fun Culture and Fun-LUVing Attitude.*Rules: 20% Read and complied with the official rules. a. The top "12 Days of LUV" submission per day will be selected by a panel of judges from the Corporate Communications Department at Southwest Airlines. You need not be present to win. b. Potential winner notification will be made daily by Sponsors via Instagram. The potential winner will be asked to contact Southwest with a given e-mail address provided via comment on the entrant's Instagram entry. Once potential winner and Southwest make e-mail contact, Southwest will provide a photo for the potential winner to upload to the Instagram account the user uploaded the photo with in order to validate their account. Once the validation occurs, potential winners must execute and return any required affidavit of eligibility and/or liability/publicity release in which they agree to hold Sponsor, Dr Pepper/Seven Up Inc., Facebook, and each of their parent, subsidiary and affiliated corporations, and the officers, shareholders, directors, employees, agents and representatives harmless against any and all claims or liability arising directly or indirectly from use or misuse of a prize or participation in the Contest. Affidavits will be mailed or emailed based on the potential winner's preference beginning December 24, 2012. Affidavits must be executed and returned within seven (7) days or prize will be forfeited and an alternate winner may be chosen. If a potential winner cannot be contacted, fails to sign and return the required affidavit of eligibility and liability/publicity release within the required time period, or if a prize or prize notification is returned as undeliverable, potential winner forfeits prize. Upon timely completion of required affidavits and release, winners should expect to receive their prizes in the mail by January 31, 2013. 5. Conditions a. Payments of all federal, state and local taxes are solely the responsibility of the winners. Winners may be required to sign an IRS Form W-9 or the equivalent.