Submit an Instagram photo based on the photo challenge from that day highlighting a memorable holiday moment while incorporating the Southwest Airlines brand and/or the Dr Pepper brand via the Southwest Airlines Instagram handle @SouthwestAir using the hashtag "#12daysofluv". Entrants may also share all 12 Days of LUV Instagram photos on Twitter® and Facebook®, but will not be judged from those channels. All entries submitted will not be acknowledged or returned. By entering, Entrant grants all Sponsors an irrevocable, perpetual, royalty-free, freely transferable license to use the photo for all purposes, in any and all media, whether now known or hereafter devised. Photos must not be copied. Entries may not violate any third party rights nor use any third-party intellectual property such as logos or background signs. Entrants acknowledge and agree that their entry does not violate any rights of privacy or publicity and that they have the written permission of those appearing in their photo to submit their image. Entries must not disparage; contain material that is inappropriate, indecent, or vulgar; or promote bigotry, racism, hatred or discrimination based on race, gender, religion, sexual orientation. Use of any device to automate entry is prohibited. Proof of submission of an entry shall not be deemed proof of receipt by Southwest. Southwest Airlines computer is the official time keeping device for the contest. Southwest is not responsible for entries not received due to difficulty accessing the internet, service outage or delays, computer difficulties or other technological glitches. By entering this Contest, you agree to abide by these Official Rules and acknowledge that this Contest is in no way sponsored, endorsed, or administered by or associated with Instagram, Twitter or Facebook.c. One entry per person is permitted per day. Any person found using multiple Instagram, Facebook, and/or Twitter accounts to enter will be found to be ineligible.