These two tracks feel painfully obvious to me.

I believe more than anything that, come 2013 -- or sometime in this decade (!) -- this will dawn on more than a few companies. Plenty of companies, particularly in tech and retail are struggling. Across spaces they're fighting to cut through, in a world that's changing faster than ever thanks, primarily, to mobility. They see what's going on around them; they can no longer sit still.

They see Marissa Mayer's early success at Yahoo! ( YHOO). (I need to brag a bit and highlight my YHOO call from July here). They see Ron Johnson's abject failure at JC Penney ( JCP).

These things do not occur in some vacuum of isolation. They're connected, even if in some philosophical sense.

The same old, same old of Ballmer no longer flies. Hiring retreads (in the sense of recycling the same old NFL coaches) like Whitman doesn't work anymore. Bringing in consultant CEOs like Joly -- not smart.

We need more Marissa Mayer hirings and more smart men such as Hastings and Pincus to step back and do the right thing by their employees and shareholders.

If we don't see this vision start to take place in 2013, I'm afraid the tech space -- outside of a handful of big companies, recent IPOs and tiny startups -- will continue low on innovation and light on inspiration.

--Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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