A new study released today by global interactive marketing provider ExactTarget (NYSE:ET) found nearly half of online French consumers have made a purchase after receiving a marketing message on email, Facebook or Twitter. Based on a survey of more than 1,500 online French consumers (ages 18 and older), ExactTarget’s Digital Café report is the latest research report in ExactTarget’s Subscribers, Fans and Followers series to explore consumer behavior across email, Facebook and Twitter in markets around the globe. Key findings of the study include:
- 90 percent of online French consumers subscribe to at least one email marketing program
- 51 percent of consumers that subscribe to brand’s email programs have made a purchase after receiving an email marketing message
- 28 percent of consumers report checking email constantly throughout the day
- 43 percent of online French consumers interact with brands on Facebook
- 7 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebook
- 33 percent of Facebook users who own a smartphone check Facebook daily using their smartphone
- 4 percent of online French consumers use and proactively Follow brands on Twitter
- 2 percent of consumers on Twitter have made a purchase after receiving a marketing message on Twitter
- 47 percent of Twitter users follow brands to stay up-to-date with a company’s products, services or offerings
Key comparisons of the French research to other findings around the world include:
- 29 percent of French consumers have Liked brands on Facebook to receive discounts, compared to 49 percent in the U.K.
- 13 percent of French consumers have followed a brand on Twitter to be affiliated with the product or brand because it is trendy, the same as in Australia
- 49 percent of French consumers with smartphones report checking email at least once per day from their smartphone, compared to 66 percent in the U.S.