This generally optimistic view also holds when projecting further into the future – 89% of senior finance executives expect to see higher revenues three years from now.Choosing Key Targets for Investment Domestic and international expansion are both on the agenda for a majority of senior finance executives in 2013 (61% plan to grow domestically and 53% internationally.) To drive growth next year, respondents report their companies plan to spend more in three key areas:
- New technology – 61%
- New product and service development – 59%
- Expansion into new markets – 52%
Consumer spending will help shore up the economy. Three in four senior finance executives (73%) expect consumer spending to remain stable or increase.Mixed Global Prospects Looking abroad, senior finance executives are expressing guarded optimism about the future of a number of key global economies. Nearly half of respondents expect Brazil to perform better in 2013, and a substantial percentage also feel the economies of China and India will improve next year. However, concerns continue to swirl around the UK and Europe. How Will The Economy Perform in 2013?
|Asia (ex. India and China)||39%||38%||24%|
|Europe (ex. UK)||15%||23%||63%|