While progressively focusing on the enterprise customer through its hosted IP telephony solution or a managed service with its Allworx IP PBX platform deployed on the premises, Windstream has taken particular care to cater to the needs of small to mid-sized business customers with a feature-rich alternative to standard analog lines without the burden of capital expenditures.Windstream only provides its VoIP trunking services over its multiprotocol label switching (MPLS) and data networks, to maintain quality of service for voice as well as to provide the flexibility of bundled pricing. In fact, the company's data/voice bundle is a differentiated solution, offering customers a set amount of bandwidth that they can leverage for all of their voice, Internet, and data network needs. So, for instance, when an enterprise site's connection is not in use for voice traffic, it is available for faster downloads. "Windstream also directs significant effort on pre-sales engineering to ensure that the products and services it provides, meet specific customer needs," observed Brandenburg. "This approach offers superior value to customers compared to the delivery of a boiler-plate menu of services, ensures customer loyalty and retention, and provides opportunities for attachment of additional services going forward." In recognition of these strategies that have maneuvered Windstream to the forefront of the VoIP access and SIP trunking services market in North America, Frost & Sullivan is pleased to present it with the 2012 Market Share Leadership Award. Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues. Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.