Splunk Helps SNAP Interactive Uncover Key Business Insights

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time operational intelligence, today announced that Snap Interactive, Inc. (OTCBB: STVI), a leading social application developer, is utilizing Splunk software to foster key business decisions and quickly uncover insights into user behavior and engagement. With Splunk software, Snap Interactive can make key decisions faster and better engage its users.

“SNAP Interactive has well over a billion data points from its users, and with Splunk software we can more easily analyze and react to our data in real-time,” said Clifford Lerner, CEO, SNAP Interactive. “When we began using Splunk Enterprise, we quickly realized the benefits and additional value of having a real-time analytics platform integrated with our key business data. With the recent re-launch of our flagship product AreYouInterested.com, Splunk provides real-time insights into key business metrics, enabling us to better understand the behavior of our millions of users and making it much easier to find important relationships across different countries, cities and demographics.”

SNAP’s product teams test new features with a subset of users as often as 10 to 20 times per day. Utilizing dashboards within Splunk software, SNAP’s development team reports that it can see in real-time increases in engagement and exactly how different A/B tests are performing. This new environment enables SNAP Interactive to iterate more quickly – ultimately benefiting users with an improved, more engaging product.

In addition, SNAP Interactive uses Splunk software to analyze reaction to the millions of emails that AreYouInterested.com generates each day. Splunk software has provided SNAP with greater insight into the emails that customers find most engaging and has allowed the company to make significant improvements to email deliverability. This real-time view has also helped SNAP protect its reputation and brand by avoiding having its emails incorrectly blacklisted as spam, which naturally can have a negative impact on any business.

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