TOPEKA, Kan., Dec. 10, 2012 /PRNewswire/ -- Security Benefit Corporation, a leading provider of retirement savings and income vehicles for pre- and post-retirees, today announced that Joe Bilsborough has been appointed Field Vice President for the company's Financial Institutions distribution team with responsibility for all states west of the Mississippi River. "The appointment of Joe Bilsborough, a 25-year veteran of financial services distribution and sales, is just the latest step in our ongoing commitment to provide financial institution-affiliated advisors with innovative products, industry-leading service and high-caliber field support," said Ken DiFrancesca, Vice President of Sales and Business Development at Security Benefit. "Joe brings an in-depth understanding of the retirement planning challenges facing advisors today and a strong skill set in strategic sales planning, building relationships with financial institutions and developing advisor-centric wholesaling teams. He will be a valuable asset to Security Benefit, financial institutions and individual advisors as we collectively seek to convert today's challenges into retirement solutions," said DiFrancesca. Prior to joining Security Benefit, Seattle-based Bilsborough spent a combined 18 years at Genworth Financial and Riversource Distributors as a Regional and Divisional Vice President, responsible for building sales teams and advisor-based distribution of insurance, annuity and fund offerings. Most recently, he served as Director of Institutional Distribution for NWTM, a global precious metals firm. Bilsborough has a bachelor's degree in business administration from the University of San Diego and has earned the Accredited Asset Management Specialist (AAMS) designation from The College of Financial Planning. Commenting on his decision to join Security Benefit, Bilsborough said, "Traditional approaches to retirement planning have their place, but to be successful, there is an increasing requirement to provide more effective ways of generating retirement income and savings. I believe Security Benefit is at the forefront of defining and offering innovations that will drive positive change for advisors and their clients through product design, effective use of technology and solutions-based wholesaling. I look forward to bringing that process to life."