Higher One, a leader in providing financial services and data analytics to over 1,250 college and university campuses across the U.S., announced its new OneRewards cash back rewards program for its checking accounts, offered to college students enrolled at partner colleges and universities across the nation. With OneRewards, Higher One checking accountholders can receive up to 30% cash back on everyday purchases such as retail and dining—both online and in-store. The OneRewards program will be providing access to over 100,000 merchants in the network including 21 of the 25 top U.S. retailers and 45 of the top 50 online retailers including top brands like Staples.com, BestBuy.com, Kohls.com, and Dell Home. All current and new Higher One account holders are automatically eligible for and enrolled in the program at no cost. Actual cash back savings by merchants may vary over time. Log in or visit OneRewards.com to see the full list of online and in-store merchants in the OneRewards network. “In the face of regulatory pressures, some large national banks are terminating their rewards programs. So, we took special care to bring back an improved OneRewards cash back program at this time,” said Miles Lasater, COO and Co-founder of Higher One. “For many of our customers who are enrolled in college and face real day-to-day financial challenges, deep discounts can really work to ease their burden of daily expenses incurred while pursuing a higher education.” Accountholders are already realizing the benefits of Higher One’s OneRewards program: “I think the program is simply amazing. Instead of adding to my bills and debt as a college student, cash back rewards helps me get money and save that money,” said Pamela Reed, OneAccount holder at Colorado Technical University. “I love the program because I don’t have to go out of my way--it actually rewards me for shopping at my favorite places,” said Melissa Murphy, OneAccount holder at Saint Leo University.