On Dec. 14, Macy’s (NYSE:M) will celebrate a season filled with goodwill and generosity during the retailer’s fourth annual National Believe Day. Born from the beloved Macy’s Believe campaign, National Believe Day aims to inspire Americans across the nation to spread the spirit of kindness and philanthropy during the holiday season. To commemorate this year’s National Believe Day, Macy’s and Make-A-Wish will grant more than 60 “Wishes Across America” for children with life-threatening medical conditions. Macy’s will also offer a Double Donation, giving an extra $1, up to $500,000, for every letter dropped off to Santa in Macy’s Santa Mail letterboxes on Dec. 14. In addition to dropping off a letter, those who want to inspire others by sharing their stories of goodwill can use the hash-tag #MacysBelieve to spread the word.
On National Believe Day, Friday, Dec. 14, 2012, Macy's will donate an extra dollar to Make-A-Wish(R), up to $500,000, for every stamped letter to Santa dropped off at Macy's red, Santa Mail letterboxes in stores across the country. (Photo: Business Wire)“Macy’s National Believe Day continues to inspire our customers to act in generous and compassionate ways,” said Martine Reardon, Macy’s chief marketing officer. “It's an opportunity for each individual to give back to their community and for families to partake in the season's spirit of generosity through the simple and beloved holiday tradition of writing a letter to Santa. Our goal is to create generations of customers who believe in the importance of goodwill, not only during the holiday season, but throughout the entire year.” Macy’s Believe campaign was inspired by the heartwarming story of 8-year-old Virginia O’Hanlon, who, in 1897 wrote a letter to the “New York Sun” newspaper questioning the existence of Santa Claus. The editor of The Sun, Francis P. Church notably replied, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” In hopes of spreading this message and inspiring people nationwide to show goodwill towards others, Macy’s Believe campaign encourages acts of kindness during the holiday season and beyond, celebrating the magic of the holidays by making altruism a new holiday tradition.