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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Kellogg Company (NYSE: K) hit a new 52-week high Friday as it is currently trading at $55.89, above its previous 52-week high of $55.88 with 650,495 shares traded as of 1:25 p.m. ET. Average volume has been 1.9 million shares over the past 30 days. Kellogg has a market cap of $19.95 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 10% year to date as of the close of trading on Thursday. Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. The company has a P/E ratio of 16.8, below the S&P 500 P/E ratio of 17.7.