NEW YORK ( TheStreet) -- When you do what I do, you have to make assumptions about other people. I take that seriously.Whether you write nice things about them or give them a hard time, some CEOs simply do not want to talk to you. I have reached out to Netflix ( NFLX) CEO Reed Hastings several times -- through his company's PR department and directly via email. I have tried breaking the ice by bringing up the great work he does with charter schools. He wants no part of a dialog with me. That troubles me, primarily because all I can do is assume and speculate about Hastings and what happens at his company. This guarded, closed-door policy Hastings enforces at Netflix hurts him. Like I told a Zynga ( ZNGA) corporate communications person the other day, Don't be like Netflix! Put Mark Pincus out there. Let me sit down and talk to the guy. Humanize him! People, particularly investors and their end users, "hate" guys like Hastings and Pincus. They don't seem real. They have become multi-million dollar caricatures of themselves. They cash out options. They get rich in secondary offerings. And they have complete and total control of their less-than-well-managed companies. This makes them enigmas. That's a dangerous position for these guys to be in. Maybe you picked up Gina Keating's excellent book, Netflixed: The Epic Battle for America's Eyeballs, and read it in one night. It's page turner. You can't help but walk away from the book wondering about Hastings' ego, his seemingly out-of-control narcissism. There's no way not to because, other than lame YouTube videos and planned-well-in-advance magazine features (like this one in Vanity Fair where I get some love), the public has no lens, other than a murky, filtered media lens, to see Hastings through. So when I answer the PsychCentral's Narcissistic Personality Quiz for Hastings, here's what happens:
My advice to the SEC: Do it and do it soon. Common sense would seem to prevail, but for some CEOs, arrogance gets in the way."Arrogance gets in the way." As far as we know, that's been Netflix since Hastings took credit for its founding. Things went well. He believed his own hype. He got what he wanted -- complete control. Maybe not officially, but it might as well be, given the figurehead board and executive team Hastings has in place. It's this arrogance, this disregard for anything but the trajectory of your personal and professional destiny that gets companies in trouble. When you buy shares of Netflix, you're not buying a stake in a company -- in an organization with checks and balances -- you're putting your faith in one guy. Given what we know about this one guy, that's a scary proposition. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.