ANAHEIM, Calif., Dec. 6, 2012 /PRNewswire/ -- Pacific Sunwear of California, Inc. (Nasdaq: PSUN) ("PacSun") today announced the "PacSun 50/50" promotion which will be held during the last peak shopping time of the year, December 21-23. The 50/50 holiday promotion is intended to kick off on Friday, December 21, with in-store discounts which will run through December 23 at participating PacSun stores. (Logo: http://photos.prnewswire.com/prnh/20121115/LA14124LOGO-b) "Our customers seemed to love the flexibility of shopping with friends and family throughout the night on Black Friday. Many colleges and high schools don't get out until Dec. 21, so we want to provide this same kind of flexibility leading up to the Christmas holiday," said Gary Schoenfeld, CEO of PacSun. "Details of the 50/50 promotion will be posted on Pacsun.com as we work with landlords to determine which locations can stay open throughout both Friday and Saturday nights." For more information on PacSun, visit Pacsun.com. For inspiration on styles and trends this holiday season, visit gsom.com. About Pacific Sunwear of California, Inc.Pacific Sunwear of California, Inc. and its subsidiaries (collectively, "PacSun" or the "Company") is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 29, 2012, the Company operates 722 stores in all 50 states and Puerto Rico. PacSun's website address is www.pacsun.com. Contact: Corie JacksonCorie.Jackson@edelman.com323-202-1075 SOURCE Pacific Sunwear of California, Inc.