Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theater circuit in the United States, announced that advance ticket sales for The Hobbit: An Unexpected Journey crossed a milestone. Since going on sale November 7, Regal moviegoers have purchased more than 100,000 tickets for the Peter Jackson film opening December 14. “Tolkien fans are back in force at Regal Entertainment Group theatres with extremely strong advance ticket sales for The Hobbit: An Unexpected Journey. Only a handful of films this year will sell this many advance tickets and we are still a week away from the opening,” stated Ken Thewes, Chief Marketing Officer of Regal Entertainment Group. “Regal is excited to offer fans of Peter Jackson many additional ways to celebrate the film’s arrival including an all-day marathon of Lord of the Rings movies and an online trivia contest with a prize to visit the Warner Bros. Studio.” Fans can test their knowledge with 6 questions in Regal’s trivia sweepstakes. For each question answered correctly, receive one sweepstakes entry for a Hobbit prize specific to each question. A correct answer also enters players into the Grand Prize drawing including airfare for two, two nights’ accommodation and two tickets to the Warner Bros. Studio Tour. The sweepstakes is open through December 27, 2012. There are three ways to enter the sweepstakes and to view official rules: Mobile Phones – Text the word BILBO to the short code 66937Facebook – http://regmovi.es/HobbitQuestFacebookREGmovies.com – www.REGmovies.com/thehobbitquest Tickets are still available for Regal’s Lord of the Rings Trilogy Marathon. The marathon begins at 11:15 AM on Saturday, December 8. Members of the Regal Crown Club can purchase tickets at the box office for only $25 for all three movies. And with each $25 ticket sold, members receive a coupon good for a medium popcorn and medium drink for only $5. Regal is also offering The Hobbit: An Unexpected Journey in an unprecedented selection of formats including: IMAX 3D, RPX 3D, RealD 3D, traditional 2D presentations and in a special High Frame Rate (HFR) 3D presentation at 48 frames per second. HFR 3D is available at 100 Regal Entertainment Group theatres. And for the ultimate fan, Regal is selling a Hobbit movie gift card just in time for the holidays. Regal’s website has a wealth of information for Tolkien fans.