SEATTLE, Dec. 6, 2012 /PRNewswire/ -- Medio Systems Inc., a comprehensive predictive analytics solution provider that gives companies the ability to understand customer behavior to drive engagement and revenue, today announced the appointment of Ken Lawrence as vice president of sales. Lawrence brings more than two decades of sales management, consultation, and team leadership experience to his new role at Medio Systems, where he will help energize and drive Medio's continued global sales growth. "Ken has a proven record of success and sales innovation across a broad range of companies," said Rob Lilleness, president and CEO of Medio Systems. "His insight and sales acumen for Big Data and cloud solutions, analytic technologies as well as his ability cultivate and lead a powerful team, will help fuel Medio's continued growth around the globe." Lawrence joins a growing team of executives and sales professionals at Medio which aims to help its customers better understand their end users through predictive analytics. Medio evaluates real-time session data enabling customers to turn their data into an economic asset. "I see tremendous potential with Medio and am looking forward to scaling and leading a strong sales force in such a dynamic marketplace," said Lawrence. "Medio is proving itself to be an industry leader in Big Data and predictive analytics. As computing continues its shift to cloud infrastructure and mobile-first development; we are positioned to deliver desirable and forward-thinking innovation to our customers as a service, with significant benefit in terms of time-to-market, cost and business impact. I am excited to help take Medio to the next level." Most recently, Lawrence served as vice president of sales for Memento Security, a provider of analytic software for enterprise fraud detection and prevention for the financial services industry. In this role, Lawrence worked directly with global revenue streams in software, services and maintenance. He was a key piece of a new leadership team recruited to increase revenue and margin, and was responsible for rebuilding Memento's direct sales model and operationalizing Memento's distribution channel.