P). It should come as no surprise that the alternative service with the largest audience, relative to traditional radio, is Pandora, not Sirius, not Spotify. These conversations must focus on not only the business as it hums today (Sirius wins hands down in that regard), but on the future of the business in a changing world. We're not even close to being in a place with dust firmly settled. You can listen to practically any piece of music you are ever going to think of -- free and on-demand -- on the Internet. YouTube continues to emerge as a resource for this, especially among young people. The free possibilities are just about endless. If you expect enough people to pay for your service on a monthly basis so that it can work as a viable long-term business, you absolutely need something miles beyond distinct and head and shoulders above excellent. It's all about scale. I have hit that theme hard over the last couple weeks because all others refuse to address it. Maybe they don't think it's important. Or, like the music labels, maybe they're smoking the pipe dream that large numbers of people will pay money each month to listen to music they can get for free elsewhere. Look at subscription-based services. The ones that thrive -- i.e., they're not losing money, bleeding cash or otherwise hurting -- charge premium prices, have exclusive and ultra-compelling content or both.