TORONTO, Dec. 6, 2012 /CNW/ - Keith Pelley, President of Rogers Media Inc., today announced the appointment of Steven Goldsmith as President of The Shopping Channel, effective immediately. Goldsmith reports to Pelley and serves as a key member of the Rogers Media Senior Leadership Team. Goldsmith is responsible for overseeing the multiplatform retail strategy of The Shopping Channel and leading all operational elements of the business, including core merchandising, e-commerce and mobile merchandising, on-air production, cable operator alliances, customer care, logistics, warehousing and the National Distribution Centre. "Steven has an incredibly deep understanding of retail merchandising, what customers want, and how to deliver it," said Pelley. "He has demonstrated outstanding instincts and prowess in strategically leveraging both traditional and newer digital platforms to drive results at leading North American retailers. Steven is a natural fit to lead the evolution of The Shopping Channel." A seasoned retail and merchandising executive, Goldsmith has nearly 25 years of experience. Prior to joining The Shopping Channel, Goldsmith was Executive Vice-President, Merchandising, Apparel and Accessories at Sears Canada Inc., where he was responsible for style, trend direction, and overall merchandising for a variety of women's, men's and children's products. Prior to that, he served for four years as Executive Vice-President, Limited Brands Direct, where he led the marketing and merchandising, web expression and web support for Victoria's Secret Direct and Bath & Body Works Direct. Goldsmith spent the first decade of his retail career at the May Department Stores company at the Lord & Taylor, Filene's, and Foley's divisions, in merchandising roles in menswear, jewellery, watches, cosmetics, and fragrances. He has also worked for other leading North American brands, including Amazon, and ShopNBC. The Shopping Channel Headquartered in Mississauga, ON, The Shopping Channel is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brand names to its customers. As one of Canada's most innovative and diversified retailers, The Shopping Channel incorporates entertainment, inspiration, personalities and industry leaders to provide a unique shopping experience, where customers find exceptional selections in Health & Beauty, Jewellery, Home/Lifestyle, Fashion/Accessories, and Electronics. The Shopping Channel is a division of Rogers Broadcasting Limited (a subsidiary of Rogers Media Inc.) Learn more at theShoppingChannel.com. SOURCE Rogers Communications Inc.