SCOTTSDALE, Ariz., Dec. 6, 2012 /PRNewswire/ -- NJOY, America's number one electronic cigarette company, today announced the nation-wide availability of the company's newest electronic cigarette, the NJOY Kings. Finally, smokers have a real alternative to cigarettes. NJOY Kings offer the committed adult smoker an authentic look, feel, flavor and packaging of a traditional tobacco cigarette, without the smoke, ash and cigarette smell. The NJOY Kings provide smokers with more of what they want and less of what they don't. (Photo: http://photos.prnewswire.com/prnh/20121206/NY25076 ) With a retail price of $7.99, the NJOY Kings are available in over 30,000 convenience stores around the nation, including nearly every major convenience chain such as 7-Eleven, Sheetz, Circle K, Cumberland Farms, among others. The NJOY Kings have two nicotine levels of 4.5% and 3.0% by volume and come in both traditional and menthol flavors produced in the U.S.A. by NJOY's award-winning Master Flavorist. In line with the company's responsible marketing practices, NJOY will not produce any additional flavors. With a soft paper feel, squeezable tip and flip case packaging, the arrival of the NJOY Kings marks an innovative shift in the e-cigarette industry. "Today's launch of the NJOY Kings marks a major milestone for NJOY in our commitment to set the gold standard for the e-cigarette industry," said Craig Weiss, President and CEO of NJOY. "This product is unlike any other e-cigarette on the market today offering the very first truly satisfying alternative to the tobacco cigarette. Industry analysts agree, the NJOY Kings e-cigarette is a game-changer within the tobacco category." NJOY recently became the first independent e-cigarette company to support the nationally recognized We Card™ program and join its Manufacturers Advisory Council. The We Card™ program is widely accepted across the country as the premier sales training and education program working with retailers, trade associations, government agencies, community groups and others to prevent underage access to tobacco and other age-restricted products.